The developer required a complete communications package that covered all mediums, to draw the young, first-time buyer demographic to this contemporary loft-style live and work community. Faced with an overly saturated market & a wavering real estate economy, it was important for Hawthorne Corner to stand out from the masses while instilling confidence in apprehensive buyers and to present it as a quality development with unique selling features and a prized location.  The aim: to position Hawthorne Corner as THE place to live.